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Facial serum

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Why use a facial serum in your routine?

Unlike a face cream, a serum has a higher concentration of actives and a lighter texture. This lets it target specific needs such as dark spots, dehydration, lack of radiance or signs of ageing.

Applied before the face cream, the serum preps the skin and boosts the absorption of the ingredients that follow. That is why it is the most targeted treatment in a facial routine.

Types of facial serum by goal

Not all facial serums do the same. Depending on your need you can choose:

  • Brightening serum: ideal for dull or uneven skin.
  • Hydrating serum: reinforces the skin barrier and improves elasticity.
  • Dark-spot serum: helps even out tone and reduce visible spots.
  • Repairing serum: soothes and strengthens skin after aesthetic treatments or external aggressions.

If you want a powerful antioxidant effect, explore formulas with vitamin C such as our Vitamin C Glow Serum.

If your skin needs soothing, regenerating care, complement your routine with a repairing face cream.

How to apply a facial serum correctly

Apply the serum to cleansed skin, after the facial cleanser and before the cream.

A few drops are enough, gently spread over the face and neck. Its lightweight texture absorbs fast without a greasy feel.

Facial serum: day or night?

You can use a facial serum both day and night. Antioxidant vitamin C serums fit better in the morning; repairing or hydrating ones at night. Consistency is key.

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